€2.2m M2M connectivity deal signed between Isotrak and Wireless Logic

Leading fleet telematics and systems integration specialists Isotrak ( has signed a three-year rolling contract with Europe’s largest independent M2M managed services provider, Wireless Logic ( in a deal worth in excess of €2.2m.

The new contract sees a base of over 50,000 SIM subscriptions along with ambitious growth plans which will involve connectivity solutions in both the UK, Ireland and mainland Europe.

In just 12 years, Isotrak has built an enviable reputation to deliver best-in-class telematics solutions that deliver ‘new thinking’ to the world of fleet management. Its superior knowledge of asset tracking and telematics solutions has enabled it to develop and deliver fully integrated solutions to many of the UK’s best-known fleet operators including Tesco, Asda, Sainsbury, Eddie Stobart and DHL. All of these customers benefit from Isotrak’s bespoke management platform backed by a high-availability Service Level Agreement and utilisation of technology from partners such as Microsoft and Dell.

A fundamental aspect of the entire Isotrak proposition is resilient mobile connectivity across GPRS and 3G. Until now, Isotrak’s airtime provision was exclusive to one operator and its range of tariffs. “We have enjoyed good service and support yet the market is demanding more flexibility and choice”, comments Andrew Hutson, Sales Engineer Director, Isotrak. “We set about a mission to identify independent providers that could give access to multiple networks and a range of value-added services enabling us to create tailored solutions to our growing customer base.”

Through a rigorous search, the Isotrak team identified Wireless Logic as their preferred partner, bringing over 10 years of expertise in M2M connectivity and managed services. Enjoying solid relationships with all UK and an increasing number of European networks, Wireless Logic’s pitch ticked all of the boxes and more for the Isotrak requirement: “Isotrak’s need demonstrates the importance in which major telematics organisations place in their connectivity provider,” comments Matt McPherson, Sales Manager UK, for Wireless Logic. “Better real-time visibility, more control, and one management platform for multiple networks were all critical in their decision marking. Utilising our provisioning, management and billing platform ‘SIMpro’ delivered the answers that Isotrak required.”

The bulk of Isotrak’s connectivity will continue across the Vodafone network with all subscriptions being ported onto the Wireless Logic platform. Added to this, Isotrak clients will now be offered a range of tariff solutions that can accommodate their preference of network. “Providing the flexibility of network choice and tariffs gives us a USP that ensures best value and better transparency,” comments Isotrak’s Andrew Hutson. “And with the arrival of 4G, we now have comprehensive accessibility to all appropriate networks, particularly in regard to new service offerings such as our mobile data applications. Here, we require faster technology for mobile handset-based image signature or image capture, as well as more data-rich applications such as remote tachograph downloads.”

Wireless Logic will also build on the aggregated data models that Isotrak have utilised in the past. “In essence, we are enhancing the work of Vodafone to take Isotrak to the next level in tailored M2M managed services connectivity,” continues Matt McPherson of Wireless Logic. “We see this as a natural extension to the strong partnership we already have with Vodafone’s Global M2M business unit. Working closely with them, we have put in place the most resilient of platforms together with first class service support – freeing up the Isotrak teams to focus on their growing telematics offerings. We will deliver solutions that precisely match each of their telematics requirement.”

In the coming months Isotrak and Wireless Logic will be working closely on a number of European opportunities utilising the growing number of relationships that Wireless Logic now enjoy with mobile network operators in mainland Europe. Each of these is accessed via their European offices which are located in France, Germany and Spain. Last word to Andrew Hutson of Isotrak: “We are delighted to be commencing this important relationship with Wireless Logic. As two progressive and innovative organisations, we share the same values – this partnership will be good for our customers.”

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